$48,000 - $50,000 yearly
BBS & Associates
Akron, OH, USA
Summary description of position: The Digital Marketing Specialist creates and coordinates digital advertising campaigns for clients. This role discusses the needs and goals of clients, designs ads to meet these goals, and places paid ads in social media, search engines, ad marketplaces, and other digital platforms. This role optimizes ad campaigns and provides necessary reporting and analysis. Specific Responsibilities: The Digital Marketing Specialist works with the Vice President of Digital and client reps to: • Coach clients and internal staff about what is possible in digital advertising • Discuss goals for specific campaigns and identify which solutions will work best • Build targeted audiences in digital advertising platforms • Conduct keyword research and create plans in a digestible format for clients • Create new and update existing ads • Create test plans for advertising • Work with Business Intelligence team to provide on-going campaign performance reporting and...
Summary description of position: The Digital Marketing Specialist creates and coordinates digital advertising campaigns for clients. This role discusses the needs and goals of clients, designs ads to meet these goals, and places paid ads in social media, search engines, ad marketplaces, and other digital platforms. This role optimizes ad campaigns and provides necessary reporting and analysis. Specific Responsibilities: The Digital Marketing Specialist works with the Vice President of Digital and client reps to: • Coach clients and internal staff about what is possible in digital advertising • Discuss goals for specific campaigns and identify which solutions will work best • Build targeted audiences in digital advertising platforms • Conduct keyword research and create plans in a digestible format for clients • Create new and update existing ads • Create test plans for advertising • Work with Business Intelligence team to provide on-going campaign performance reporting and...
